Be Assertive- So many times I go to workshops, or networking events and the women are just talking to other women, I hate this and love it! I hate it because if there are men in the room you need to be working the room! Everyone there is a business owner, I could care less if they have a Vagina or a Penis I have the balls and I am going to approach and execute all equally! I love this because this leaves all the Men free in the room for me to talk business and promote myself and make valuable connections. If you can talk shop with the best man in the room, you can talk shop with anyone. Utilize these opportunities to sharpen your skills and your message.
Introduce Yourself- Do not wait for people to come over and read your name tag and ask "so what's your business". Time is money, and time wasted is money lost. Introduce yourself to as many people as possible spend time networking with the ones that will benefit you the most.
Take a Cue From the Men- Watch how men do business, and learn from it. They play golf, they ask questions, when it comes to meetings they always offer a firm handshake, and pay attention to the guy who sits in front of the room. I can't tell you how many times I have gone to classes, meetings, events etc and the women are in the back while the first 2 rows are empty. Sit in the front, this lets others know you are confident and there for a purpose.
Communicate your Purpose- This is so important! Avoid downplaying your business, don't make it seem like a hobby. Investors do not want to invest in your hobbies. They want to invest in something that's going to give them a return on their investment, and they want someone not only passionate and professional but someone who knows their shit! Know your market, Know your numbers and Know where you are going!
Help your fellow Business Bitches- Women are strong and powerful, but so many times once we start a family or get married we are always just known as a Mom or Wife and everything else is secondary. By standing up for yourself and your business you are showing others you are one Bad Ass . . . . .well you know the rest!
From One B To Another,
The Diva
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